YES, it is true! H&M have just released news of their greatest collaboration yet. Isabel Marant, queen of Parisian chic effortless style is due to design an affordable line for Swedish retailer H&M which launches in 250 stores worldwide and online on November 14th.
“H&M works with the best designers, and this invitation is an exciting honour.”
Not only will Marant be designing a signature line of casual wear pieces with her iconic rock'n'roll x boho french spirit, she will also be designing her very first menswear line too.
“I aim at creating something real–something women want to wear in their everyday lives–with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality. I really tried to do the essence of my style, it’s an ideal wardrobe that you can do a lot with.”
As a huge Marant fan, I am counting down the days to stock up on timeless wardrobe basics, accessories, at a fraction of the price of her usual collection.