Brandy Melville Hits Down In London Town

For all of you who know the name 'Brandy Melville' you'll instantly think of the gorgeous little clothing store, boasting all the sorts of things pinned to your 'Fashion' board on Pinterest. And for all those who don't, here's your very first insight into the wonderful world of Brandy Melville
Fellow Londoners, I've got great news! 
Hidden amongst the rather posh 'Sloane' shops on the Kings Road is the very first Brandy Melville London Store. 
"Wahoo" - I hear you scream! I was beyond excited when I saw the post on 'The Londoner' and I couldn't wait to visit the store myself. 

Living in New York over the summer, I used to visit the Brandy Melville store in Soho on a way too regular basis and spend almost every penny I could in the amazing store knowing that none of my friends back home would have the same (of course I bought them back gifts). But now having its very own London branch, it would just be mean to keep it all to myself. Squeezed in-between Kurt Geiger and Thomas Sabo, 33 Kings Road is the home of the two story beaut packed full of the softest West Coast meets Italy basics out there. Originally a little Italian family run brand, Brandy Melville has stores dotted all over Italy as well as a couple in America, and now we are lucky enough to have our very own store in lurverly London.

All of the styles are cut to perfection with gorgeous cut out details at the back of tee's intricate strap work on tank tops and even waist lattice detail on the chiffon dresses. To save you from worrying what sort of underwear you would wear under these tops with gaping wholes in, they even do their very own intimates range, boasting bralets and mini shorts with great strap detailing and finishes, which you would want to show off just as much as the clothes themselves. 

The store itself is just as much of an attraction as the clothing itself with little vintage, tumblr like details of vinyl casing, vintage rotary dial telephones, hand painted wooden plaques, vintage bikes and even handmade ribbon covered hangers, most of which you can buy and take home for yourself. Brand Melville style living room, yes please!

The sizing however is slightly odd. They run on a one size fits most policy, which really means you cant be over a size 12, thus limiting the clientele massively. But do not worry, the oversized sweaters and jumpers are cut on the larger size and the super soft 'cashmere-like' fabric gives after one wear.

With a regularly updating collection, and new items coming in on a weekly basis, once you get it, its gone. So you never need to worry that you're going to walk down the street and see the same tee 5 times over. 
Naturally I couldn't resist picking up a couple new bits from their new collection as well as having a great rummage through their sale bins with everything at least 50% (so cheap they were pretty much giving it away). A dress, bralet, jumper, couple of tee's and several pieces of jewellery later I left feeling rather chuffed with my purchases, and barely a scratch on my bank account, only to arrive home to a rather envious little sister (who I've promised to take back on the weekend).

Be sure to head over to the glorious store if your in London, but if you can't make it you could always order online here

Off to see Les Miserables now - so excited!


  1. Congrats on getting your first brandy store! I always love the feel of the store xx

  2. I love Bandy's store, they have such an amazing, cool and fashion allure!!
    I love almost every clothes of them =P

  3. It now entered my 'shops to visit' for next year that I live in London.

    Love, A!

  4. Seems a pretty neat store dear! :) Thanks for sharing!

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  5. This is in London?!! Aah this is fantastic..everything looks amazing!

    1. Yep, just off Sloane Square on the Kings road. Certainly worth a visit!

  6. Lovely pictures! like that store!

    I am following you now on GFC and Bloglovin.:) Hope you can do the same:)
    <a href=">The Fashion Commoner </a>

  7. I love Brandy Melville! That's so exciting that one has come to London!
    Ava Tallulah

  8. Love this store! They just opened one up near me and it's just so fun.

  9. Thanks for the lovely comment on my blog! I love yours and your style is amazing :)
    These pictures are great!
    As requested followed on gfc and bloglovin (and every other social network ahah)
    HannahMay xo

  10. Thanks for your kind comment on my blog! It really means a lot. :). I love this post, the pictures are lovely and the store seems so original and has a nice touch and feel to it.
    I'm following you ;) I'd be glad if you followed me back. Thanks!

  11. The shop is pretty! i love how it is !!!

    wanna follow each other on GFC and facebook ?

    Elegantesque Blog

  12. Looks like an amazing shop!

  13. of course I want to follow you! kisses

    While I lived in NY and Paris I had stores close to me but since I've moved to London the only one they have was in Westfield and I I never had enough energy to go that far.
    But now that I know there's one on Kings Road I'll definitely be stopping by!
    I would love to follow each other! I have both Google+ and Bloglovin'! :) I prefer Bloglovin' cause I understand how it works... (still getting used to Google+). I'll add you!

  15. Great photography! The clothing looks right up my street. :)

  16. Congrats on getting your first brandy store! I wish i can go there. love your blog too, mind to following each other?

  17. what a cool store.. I like how everything's laid out and the decoration..thanks for sharing

  18. aww posted about how bad the Uk needs this store just the other day, they heard me (: cuteee blog, wanna follow each other? have started following you xxxoxoo

  19. Brandy Melville looks crazy amazing. I'd never heard of it before but I'm totally heading over to check out their online store now. It seems like London has all the cool stores! Hahaha. By the way, thanks so much for dropping by my blog. Following you now via Bloglovin'.


  20. I've heard such great things about this brand, didn't know they'd made it over to the UK though! Lovely post & great photos! xo

  21. KerenJemima AustriaMarch 30, 2013 6:26 am

    Brilliant photos! I recently visited the Kings Road store and was absolutely blown away! I would appreciate it if you can check my blogpost on it too!

  22. Anyone have a phone number for this shop?

  23. If you buy online you have to pay US shipping which is $40 flat rate to UK. Way too expensive...


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